Product syndication
Agentic PIM glossary
Product syndicationThe process of publishing product information to multiple channels — shops, marketplaces, distributors, feeds — and keeping it in sync, transforming it to each one's format and requirements.
Syndication is the PIM's "last mile": the same product goes out as a combination in PrestaShop, as a variant with Option1/Option2 in Shopify and as a row in a distributor's feed. In Data it is configured per channel, with attribute → field mapping, scheduled exports and webhooks.
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