GTIN / EAN
Agentic PIM glossary
GTIN / EANGlobal numeric product identifiers assigned by GS1 (GTIN, of which EAN-13 is the most common variant in Europe) that let the same item be recognised in any shop, marketplace or system.
An incorrect or duplicated GTIN is one of the most common reasons for marketplace rejections, and for a shopping agent being unable to confirm that your product is the one the user is looking for. In Data, EAN/GTIN codes are validated (format and check digit) and cannot be repeated across products.
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