DAM (Digital Asset Management)
Agentic PIM glossary
DAM (Digital Asset Management)A system that stores, organises and distributes digital assets — images, videos, PDFs — with their metadata, versions and formats for each channel.
In ecommerce, the DAM that matters is the one that knows which product each image belongs to and what size each channel needs. That is why Data includes a DAM with content-based deduplication, automatic renditions and assignment by file name (SKU_1, SKU_2…).
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